Life timeline of Alex Hormozi
Entrepreneur, investor and author focused on business growth and acquisition.
Education
2008 – 2011
Studied at Vanderbilt University (BS, Human & Organizational Development)
Completed a Bachelor of Science in Human & Organizational Development (Corporate Strategy focus) at Vanderbilt University, graduating magna cum laude.
Career
2011 – 2013
Worked as a management consultant
Worked for two years as a management consultant at a boutique strategy firm after graduating.
2013 – 2016
Founded first brick-and-mortar gym business
Launched his first brick-&-mortar gym in 2013 and grew it to six locations by around 2016.
Sold gym business to pivot to consulting
Sold his chain of six gym locations in 2016 in order to focus on helping other gym owners succeed.
2016 – 2018
Provided gym turnaround consulting
Spent two years (2016–2018) applying his business model to help turn around over 32 underperforming gyms.
Work
Co-founded Gym Launch
Co-founded Gym Launch in 2016, a company providing coaching and education to gym owners.
Published Gym Launch Secrets
Authored the book Gym Launch Secrets (2019), a step-by-step guide for gym owners to build a profitable business.
2020 – present
Founded Acquisition.com
Founded Acquisition.com in 2020 as a vehicle to invest his capital and expertise in founder-led, cash-flow-positive businesses.
Published $100M Offers
Authored $100M Offers (2021), a bestselling marketing book introducing the Grand Slam Offer and the value equation.
Published $100M Leads
Authored $100M Leads (2023), focusing on customer acquisition strategies and his Core Four framework.
Published $100M Money Models (Guinness record)
Released $100M Money Models on Aug 16, 2025; it became the fastest-selling nonfiction book with 2,917,443 copies sold on launch day (Guinness World Record).
Other life moments
2016 – 2021
Gym Launch growth years
Scaled Gym Launch internationally (2016–2021), advising over 6,000 gym owners and helping create 100+ gyms reaching $1M in annual revenue.
Finance
ALAN acquired by strategic buyer
Also in 2021, the software company ALAN (co-founded by Hormozi) was sold to a strategic buyer in an all-stock deal.
Sold Gym Launch and Prestige Labs
In 2021, a private-equity firm acquired Gym Launch and its sister company Prestige Labs for $46.2M.
Acquisition.com portfolio reaches $250M annual revenue
By 2024, the combined portfolio of Acquisition.com had grown to over $250M in annual revenue.
